Your brave

At its very heart, marketing is an entrepreneurial thing. Driven by near-obsession with innovation, we throw ourselves at business problems. We push to solve in totally new and better ways …

Maximizing innovation

Nothing gets in the way of maximizing innovation more than functional silos, especially in marketing. Take Facebook as one example. Since mastering Facebook has so many dimensions, optimally integrating and …

From pricing to team spirit

I never expected a book on pricing to reframe the importance of team spirit in a corporate setting. This one does. Ron Baker, the author, borrows from Dave Packard to refresh …

Marrying wisdom and innovation

It was evident everywhere at FutureM – an unsuspecting bent towards thoughtfulness that balanced the usual, unbridled enthusiasm for the forward trajectory in marketing. You could almost describe it as the …

One way to CMO+CIO

Recent research by Netbiscuits shows CIOs owning overall mobile web strategy over CMOs by 2:1. CIOs have overall ownership 44% of the time; CMOs 21%; and they are splitting ownership another …

Like the air that we breathe

Digital today is like the air we breathe. Within the last 10 years, it went from being a technology to becoming a part of everything we do. The writing is …