Unsolved

In “The Great Disruption”, author Paul Gilding confesses a rather sobering reality. Environmentalists like him have been unsuccessful convincing us to respond to the challenge that “we have passed the limits …

Puzzle warm-up

A few years ago my family gave me a Sudoku puzzle as a gift. To set the record straight, I’m not into crossword puzzles, not much of a gamer, and …

Daily ignition

Something clicked this morning that is so simple and so true, yet I had never connected it to work. Speaking to graduates at the University of Texas, Admiral Bill McRaven, …

The value of brand equity

I smile every time I see the new Maytag Man TV spots. These new and playful demonstrations of Maytag appliances’ dependability are insightful, cleverly told, and well-produced continuations of the original idea. …

Your brave

At its very heart, marketing is an entrepreneurial thing. Driven by near-obsession with innovation, we throw ourselves at business problems. We push to solve in totally new and better ways …

Maximizing innovation

Nothing gets in the way of maximizing innovation more than functional silos, especially in marketing. Take Facebook as one example. Since mastering Facebook has so many dimensions, optimally integrating and …