Unsolved

In “The Great Disruption”, author Paul Gilding confesses a rather sobering reality. Environmentalists like him have been unsuccessful convincing us to respond to the challenge that “we have passed the limits …

Puzzle warm-up

A few years ago my family gave me a Sudoku puzzle as a gift. To set the record straight, I’m not into crossword puzzles, not much of a gamer, and …

Daily ignition

Something clicked this morning that is so simple and so true, yet I had never connected it to work. Speaking to graduates at the University of Texas, Admiral Bill McRaven, …

The value of brand equity

I smile every time I see the new Maytag Man TV spots. These new and playful demonstrations of Maytag appliances’ dependability are insightful, cleverly told, and well-produced continuations of the original idea. …

Your brave

At its very heart, marketing is an entrepreneurial thing. Driven by near-obsession with innovation, we throw ourselves at business problems. We push to solve in totally new and better ways …