Daily ignition

Something clicked this morning that is so simple and so true, yet I had never connected it to work. Speaking to graduates at the University of Texas, Admiral Bill McRaven, …

The value of brand equity

I smile every time I see the new Maytag Man TV spots. These new and playful demonstrations of Maytag appliances’ dependability are insightful, cleverly told, and well-produced continuations of the original idea. …

Your brave

At its very heart, marketing is an entrepreneurial thing. Driven by near-obsession with innovation, we throw ourselves at business problems. We push to solve in totally new and better ways …

Maximizing innovation

Nothing gets in the way of maximizing innovation more than functional silos, especially in marketing. Take Facebook as one example. Since mastering Facebook has so many dimensions, optimally integrating and …

From pricing to team spirit

I never expected a book on pricing to reframe the importance of team spirit in a corporate setting. This one does. Ron Baker, the author, borrows from Dave Packard to refresh …

Marrying wisdom and innovation

It was evident everywhere at FutureM – an unsuspecting bent towards thoughtfulness that balanced the usual, unbridled enthusiasm for the forward trajectory in marketing. You could almost describe it as the …