Dashboards are much more than data

Synthesizing data to help improve effectiveness and ROI — that is one of the original jobs of the marketing dashboard, isn’t it? But, the dashboard easily reaches beyond. It may even be more about leading your team than about diagnosing tactics.

A marketing dashboard can get your team to discuss and agree on shared goals, then bring them together to go after them. It can be a teaching tool about how your organization works. And, it can become a source of inspiration for new ideas when you try to connect disparate pieces of information in new ways.

Most of all, beware that a marketing dashboard is not about making it, but using it.

© 2012 Development Practice 360, LLC

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