As your team runs fast and furiously to chase the latest technologies, are they still thinking about what is most important – your customers? Tom Fishburne, a marketing cartoonist by profession, had a fair amount of fun with that basic but fundamental principle in his recent Google keynote.
He also points out that we need to “create marketing that doesn’t feel like marketing…we need to create stories that are inherently worth sharing.” While today’s marketing landscape demands speed and agility to succeed, I interpret his speech as a wonderful and fresh reminder of the importance – and the power – of creative thought.
The leadership challenge to create ample room and permission in your organization for that to actually happen will be yours. It won’t be easy, but it will be fun and rewarding.
© 2012 Development Practice 360, LLC