Against the backdrop of big data discussions everywhere, this story from the New York Times offers a fresh reminder and practical compass for applying data to achieve your marketing objectives. Rather than fixate on the endgame (e.g. sell more, increase revenues etc.), start with how you can create more value for customers. Could you crunch the numbers to help increase satisfaction or enjoyment? Maybe improve something more basic like accessibility?
In simple terms, use your data to better support your customers. Not unlike Mayor Bloomberg’s Geek Squad, you could be making a big difference in your customers’ lives. They will reward you with loyalty, enthusiasm and support. The endgame will follow.
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