I never expected a book on pricing to reframe the importance of team spirit in a corporate setting. This one does. Ron Baker, the author, borrows from Dave Packard to refresh the topic and elevate its purpose beyond how most of us might describe it.
“Why are we here? I think many people assume, wrongly, that a company exists solely to make money. We have to go deeper and find the real reasons for our being. As we investigate this, we inevitably come to the conclusion that a group of people get together and exist as an institution that we call a company so that they are able to accomplish something collectively that they could not accomplish separately – they make a contribution to society, a phrase which sounds trite but is fundamental.” (David Packard, co-founder of Hewlett-Packard, 1912-1996)
What Dave Packard said especially hits home when connecting it to a point made by Dharmesh Shah at the technology and marketing conference FutureM Boston. Dharmesh is a respected thought-leader and a co-founder of the successful HubSpot. Observing that 92% of Millennials believe business success is about more than profit, he noted that winning in marketing over the next five to ten years demands a culture that will attract them. Here is what I find most interesting. Dharmesh believes that in the future technology will matter, but that talent will matter more.
That makes team spirit an important marketing and leadership challenge to keep front and center.
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