The value of brand equity

I smile every time I see the new Maytag Man TV spots.

Maytag Man (Source: NYT)

These new and playful demonstrations of Maytag appliances’ dependability are insightful, cleverly told, and well-produced continuations of the original idea. Although there are many ways to build powerful brands, these ads, all on their own, prove that celebrating the equities of a brand can immeasurably refresh its value. WPP’s BrandZ(TM) study reinforces that ROI potential. Comparing market value gains of the S&P 500 to a portfolio of Top 100 Strong Brands over 8 years, the analysis attributes a more than 2x advantage to strong brands.

Thank you, Maytag agency and client team, for showing that passion for building great brands is alive and kicking.

Sources: nyt.com, landor.com

© 2014

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