What brand could this be?

You could say it started with tree huggers. As environmental watchdogs of business, they are embedded in its DNA. So are social activists fighting for human rights. The same goes for anyone who …

A brand for employees

I cannot say for certain that the global leadership crowd of Davos has read Paul Gilding, but it sure seems like it. By now most of us likely agree that we cannot continue to grow …

Beyond customers

Creating value is the epicenter of marketing. But, and this is fundamental, value has to reach beyond customers. There has to be something in it for investors, employees and communities …

The value of brand equity

I smile every time I see the new Maytag Man TV spots. These new and playful demonstrations of Maytag appliances’ dependability are insightful, cleverly told, and well-produced continuations of the original idea. …

Marrying wisdom and innovation

It was evident everywhere at FutureM — an unsuspecting bent towards thoughtfulness that balanced the usual, unbridled enthusiasm for the forward trajectory in marketing. You could almost describe it as the …

Like the air that we breathe

Digital today is like the air we breathe. Within the last 10 years, it went from being a technology to becoming a part of everything we do. The writing is …