Unsolved

In “The Great Disruption”, author Paul Gilding confesses a rather sobering reality. Environmentalists like him have been unsuccessful convincing us to respond to the challenge that “we have passed the limits …

The value of brand equity

I smile every time I see the new Maytag Man TV spots. These new and playful demonstrations of Maytag appliances’ dependability are insightful, cleverly told, and well-produced continuations of the original idea. …

The future of marketing

I am neither a prophet nor a psychic, but, along with my teams at Fallon and Mullen, found myself on the front end of several big trends:  BMW Films pioneered content-driven …