The value of brand equity

I smile every time I see the new Maytag Man TV spots. These new and playful demonstrations of Maytag appliances’ dependability are insightful, cleverly told, and well-produced continuations of the original idea. …

Your brave

At its very heart, marketing is an entrepreneurial thing. Driven by near-obsession with innovation, we throw ourselves at business problems. We push to solve in totally new and better ways …

Innovation for business and team

Innovation is important, but meaningful innovation is lifeblood. Fresh perspectives from creative thinkers outside the organization can be tremendous, just beware of hype and good salesmanship. Your internal team may actually …

The shadows of creativity

Profound comments from marketing people are growing like weeds these days.  Most are probably not worth a moment’s attention, but this one instantly made intuitive sense and the original source, …

Recognize and work the talents of your team

I recently participated in a coaching and training-related conference facilitated by Peter Block and hosted by Power+Systems. Peter is regarded highly by Organizational Development practitioners and an expert on community building …

Permission to succeed AND fail

Here is another way to define permission marketing. This one has an internal orientation versus the more externally-facing idea of consumers inviting you to communicate with them which became mainstream …