Marrying wisdom and innovation

It was evident everywhere at FutureM — an unsuspecting bent towards thoughtfulness that balanced the usual, unbridled enthusiasm for the forward trajectory in marketing. You could almost describe it as the …

Crunching numbers for customers

Against the backdrop of big data discussions everywhere, this story from the New York Times offers a fresh reminder and practical compass for applying data to achieve your marketing objectives. Rather …

Your brand’s data opportunity

The history of knowing customers is simple: we went from knowing very little to having mountains of data. But has the data deluge translated to stronger connections between brands and …

The future of marketing

I am neither a prophet nor a psychic, but, along with my teams at Fallon and Mullen, found myself on the front end of several big trends:  BMW Films pioneered content-driven …

Missing data

Hardly anyone will challenge the value of behavioral data in marketing, especially as technology continues to make it easier to collect, process and model. But, be sure your team considers …

Dashboards are much more than data

Synthesizing data to help improve effectiveness and ROI — that is one of the original jobs of the marketing dashboard, isn’t it? But, the dashboard easily reaches beyond. It may even …