What brand could this be?

You could say it started with tree huggers. As environmental watchdogs of business, they are embedded in its DNA. So are social activists fighting for human rights. The same goes for anyone who …

A brand for employees

I cannot say for certain that the global leadership crowd of Davos has read Paul Gilding, but it sure seems like it. By now most of us likely agree that we cannot continue to grow …

Beyond customers

Creating value is the epicenter of marketing. But, and this is fundamental, value has to reach beyond customers. There has to be something in it for investors, employees and communities …

Unsolved

In “The Great Disruption”, author Paul Gilding confesses a rather sobering reality. Environmentalists like him have been unsuccessful convincing us to respond to the challenge that “we have passed the limits …

Daily ignition

Something clicked this morning that is so simple and so true, yet I had never connected it to work. Speaking to graduates at the University of Texas, Admiral Bill McRaven, …

Your brave

At its very heart, marketing is an entrepreneurial thing. Driven by near-obsession with innovation, we throw ourselves at business problems. We push to solve in totally new and better ways …

Maximizing innovation

Nothing gets in the way of maximizing innovation more than functional silos, especially in marketing. Take Facebook as one example. Since mastering Facebook has so many dimensions, optimally integrating and …