From pricing to team spirit

I never expected a book on pricing to reframe the importance of team spirit in a corporate setting. This one does. Ron Baker, the author, borrows from Dave Packard to refresh …

Marrying wisdom and innovation

It was evident everywhere at FutureM — an unsuspecting bent towards thoughtfulness that balanced the usual, unbridled enthusiasm for the forward trajectory in marketing. You could almost describe it as the …

Like the air that we breathe

Digital today is like the air we breathe. Within the last 10 years, it went from being a technology to becoming a part of everything we do. The writing is …

Crunching numbers for customers

Against the backdrop of big data discussions everywhere, this story from the New York Times offers a fresh reminder and practical compass for applying data to achieve your marketing objectives. Rather …

Your brand’s data opportunity

The history of knowing customers is simple: we went from knowing very little to having mountains of data. But has the data deluge translated to stronger connections between brands and …

Innovation for business and team

Innovation is important, but meaningful innovation is lifeblood. Fresh perspectives from creative thinkers outside the organization can be tremendous, just beware of hype and good salesmanship. Your internal team may actually …