Beyond customers

Creating value is the epicenter of marketing. But, and this is fundamental, value has to reach beyond customers. There has to be something in it for investors, employees and communities …

Maximizing innovation

Nothing gets in the way of maximizing innovation more than functional silos, especially in marketing. Take Facebook as one example. Since mastering Facebook has so many dimensions, optimally integrating and …

The future of marketing

I am neither a prophet nor a psychic, but, along with my teams at Fallon and Mullen, found myself on the front end of several big trends:  BMW Films pioneered content-driven …

Dashboards are much more than data

Synthesizing data to help improve effectiveness and ROI — that is one of the original jobs of the marketing dashboard, isn’t it? But, the dashboard easily reaches beyond. It may even …