What brand could this be?

You could say it started with tree huggers. As environmental watchdogs of business, they are embedded in its DNA. So are social activists fighting for human rights. The same goes for anyone who …

Beyond customers

Creating value is the epicenter of marketing. But, and this is fundamental, value has to reach beyond customers. There has to be something in it for investors, employees and communities …

Daily ignition

Something clicked this morning that is so simple and so true, yet I had never connected it to work. Speaking to graduates at the University of Texas, Admiral Bill McRaven, …

The value of brand equity

I smile every time I see the new Maytag Man TV spots. These new and playful demonstrations of Maytag appliances’ dependability are insightful, cleverly told, and well-produced continuations of the original idea. …

Crunching numbers for customers

Against the backdrop of big data discussions everywhere, this story from the New York Times offers a fresh reminder and practical compass for applying data to achieve your marketing objectives. Rather …