What brand could this be?

You could say it started with tree huggers. As environmental watchdogs of business, they are embedded in its DNA. So are social activists fighting for human rights. The same goes for anyone who …

A brand for employees

I cannot say for certain that the global leadership crowd of Davos has read Paul Gilding, but it sure seems like it. By now most of us likely agree that we cannot continue to grow …

Beyond customers

Creating value is the epicenter of marketing. But, and this is fundamental, value has to reach beyond customers. There has to be something in it for investors, employees and communities …

Unsolved

In “The Great Disruption”, author Paul Gilding confesses a rather sobering reality. Environmentalists like him have been unsuccessful convincing us to respond to the challenge that “we have passed the limits …

Like the air that we breathe

Digital today is like the air we breathe. Within the last 10 years, it went from being a technology to becoming a part of everything we do. The writing is …