Crunching numbers for customers

Against the backdrop of big data discussions everywhere, this story from the New York Times offers a fresh reminder and practical compass for applying data to achieve your marketing objectives. Rather …

Your brand’s data opportunity

The history of knowing customers is simple: we went from knowing very little to having mountains of data. But has the data deluge translated to stronger connections between brands and …

Innovation for business and team

Innovation is important, but meaningful innovation is lifeblood. Fresh perspectives from creative thinkers outside the organization can be tremendous, just beware of hype and good salesmanship. Your internal team may actually …

The shadows of creativity

Profound comments from marketing people are growing like weeds these days.  Most are probably not worth a moment’s attention, but this one instantly made intuitive sense and the original source, …