What brand could this be?

You could say it started with tree huggers. As environmental watchdogs of business, they are embedded in its DNA. So are social activists fighting for human rights. The same goes for anyone who …

A brand for employees

I cannot say for certain that the global leadership crowd of Davos has read Paul Gilding, but it sure seems like it. By now most of us likely agree that we cannot continue to grow …

Your brand’s data opportunity

The history of knowing customers is simple: we went from knowing very little to having mountains of data. But has the data deluge translated to stronger connections between brands and …