Beyond customers

Creating value is the epicenter of marketing. But, and this is fundamental, value has to reach beyond customers. There has to be something in it for investors, employees and communities …

Do leaders love their teams?

I have long ago recognized that, in my work, I’m both teacher and student. But, I confess that I have yet to formally learn the art of teaching. After all, …

Your brave

At its very heart, marketing is an entrepreneurial thing. Driven by near-obsession with innovation, we throw ourselves at business problems. We push to solve in totally new and better ways …

Maximizing innovation

Nothing gets in the way of maximizing innovation more than functional silos, especially in marketing. Take Facebook as one example. Since mastering Facebook has so many dimensions, optimally integrating and …

Like the air that we breathe

Digital today is like the air we breathe. Within the last 10 years, it went from being a technology to becoming a part of everything we do. The writing is …

Crunching numbers for customers

Against the backdrop of big data discussions everywhere, this story from the New York Times offers a fresh reminder and practical compass for applying data to achieve your marketing objectives. Rather …