I figure out brands and how to leverage them. Sometimes I do that by bridging the experience gap within a client’s marketing organization; sometimes by helping develop their team, process and infrastructure; and sometimes through dependable, high-quality project leadership.
A major trend that I consider in my work and that is influencing tomorrow’s winners is the rise in environmental, social and governance principles (ESG). That’s code for “we need to all be considerate global citizens.” People are taking notice, at all levels and everywhere. From stock exchanges to massive pension funds, the UN to Millennials, and big non-profits to those on shoe-string budgets, the discussions and work that are happening will lead to good things. For customers. Investors. Employees. Suppliers. Our communities, too. Nirvana for marketers wired to create value that makes a difference.